Marketing a Midtown Standout

Occupying a full block front along Lexington Avenue between 46th and 47th streets, 485 Lex had long attracted a midtown tenant seeking superior access to Grand Central. New on-trend retailers to the building, including Soul Cycle, Gregory’s Coffee and Bright Horizons, and other highly desirable on-site amenities, created new opportunities to market the building’s wide range of office space categories—base floors, mid-rise and tower floors—all with separate and distinct selling characteristics.

With the aid of crisp new office renderings to convey the most contemporary potential office space build outs and a custom-designed 3D map to emphasize its prime location, the 485 Lex is More positioning statement was developed to call out everything that is truly more about the property – Flexible, Efficient, Convenient, Value-Driven.

• Branding
• Website
• Photography
• Interior / Exterior Signage
• Digital & Print Media
• Direct Mail
• Email Marketing
• Media Planning & Buying
• Custom 3D Architectural Map Design & Research