An Invitation to A New Generation

A live-action video showcasing the neighborhood and stunning and unexpected modern interiors in this historical landmark address, was a centerpiece of a rebranding campaign.

Multiple on-site marketing centers highlighted and aided leasing brokers with the storytelling of the property’s offerings, with support from various digital, print, e-mail and direct mail marketing.

• Branding
• Website
• Marketing Video & Photography
• Interior/Exterior Signage

• Digital & Print Media
• Direct Mail
• Email Marketing
• Media Planning & Buying
• Marketing center installations

Promoting All New Possibilities

The owner of this landmark property had continually invested in upgrades to meet the needs of the modern office tenant. To entice brokers and tenants to rediscover 220 East 42nd Street, a comprehensive marketing program, driven by the ‘Expect the Unexpected’ video, included multiple on-site leasing centers, e-mail marketing and digital and print campaigns. Multiple, space-specific marketing initiatives and support for the building’s new brand are ongoing.