Breaking Out of the Clutter

An overall rebranding of this prime Grand Central location was at the center of a multi-tiered marketing and advertising campaign to attract the varied and specific users to the property’s distinct base, mid-rise and tower floors.

E-mail marketing, direct mail, digital and print advertising and on-site marketing center displays comprised the program.

• Branding
• Website
• Photography
• Interior / Exterior Signage
• Digital & Print Media

• Direct Mail
• Email Marketing
• Media Planning & Buying
• Custom 3D Architectural Map Design & Research

Elevating A Property’s Profile

Steps to Grand Central, with new on-trend, on-site retailers, including Soul Cycle, Gregory’s Coffee and Bright Horizons, and other highly desirable in-building amenities, 485 Lexington is a cut above its competition, but still needed an authentic, new brand and campaign to help it stand out in the marketplace.

With the aid of crisp new office renderings to convey the most contemporary potential office space build-outs and a custom-designed 3D map to emphasize its prime location, the 485 Lex is More positioning statement was developed to call out everything that is truly more about the property – Flexible, Efficient, Convenient, Value-Driven.