Breaking Out of the Clutter

An overall rebranding of this prime Grand Central location was at the center of a multi-tiered marketing and advertising campaign to attract the varied and specific users to the property’s distinct base, mid-rise and tower floors.

E-mail marketing, direct mail, digital and print advertising and on-site marketing center displays comprised the program.

• Branding
• Website
• Photography
• Interior / Exterior Signage
• Digital & Print Media

• Direct Mail
• Email Marketing
• Media Planning & Buying
• Custom 3D Architectural Map Design & Research

Elevating A Property’s Profile

Steps to Grand Central, with new on-trend, on-site retailers, including Soul Cycle, Gregory’s Coffee and Bright Horizons, and other highly desirable in-building amenities, 485 Lexington is a cut above its competition, but still needed an authentic, new brand and campaign to help it stand out in the marketplace.