…is Getting a Makeover

SL Green commenced major building renovations to 885 Third Avenue a/k/a The Lipstick Building in 2021.  To reintroduce this iconic property to the marketplace, the owners are transforming major common areas and outdoor spaces into fresh, spacious amenities for tenants.  To promote the renovations, the exclusivity of its full floor leasing opportunities, and its executive-level pre-built suites, we collaborated with the client in developing a powerful rebranding campaign with the central messaging – The Lipstick Building is Getting a Makeover.
The comprehensive relaunch campaign consists of a full range of digital and print marketing and media.

• Branding
• Digital Tour Books
• Digital & Print Advertising
• Email Marketing
• Landing Pages