Marketing the Rebirth of a Plaza District Address

This comprehensive rebranding and marketing campaign for a plaza district trophy address was rolled out via a website, extensive interior and exterior signage and an on-site custom-built, interactive display presentation. Broker and prospect outreach initiatives ranged from targeted e-mail campaigns to strategic digital and print advertising.

• Branding
• Website
• Photography
• Interior / Exterior Signage
• Digital & Print Media

• Media Planning & Buying
• Custom Over-Sized Touch-Screen Development
• Marketing Center Installation
• Custom 3D Architectural Map Design & Research

Staged, Interactive Leasing Center

A custom-built display interactive presentation was the centerpiece of a beautifully-designed leasing center, where floor-to-ceiling rendering enlargements were installed. The touchscreen format was designed to facilitate on-site tours and easily serve availability information with a bridge to the website. The building’s comprehensive, strategic marketing campaign also included direct mail and email campaigns, online and traditional print advertising.