Marketing the Rebirth of a Plaza District Address

This comprehensive rebranding and marketing campaign for a plaza district trophy address included a website, extensive interior and exterior signage and on-site interactive displays. Broker and prospect outreach initiatives ranged from targeted e-mail campaigns to strategic digital and print advertising.

• Branding
• Website
• Photography
• Interior / Exterior Signage
• Digital & Print Media

• Media Planning & Buying
• Custom Over-Sized Touch-Screen Development
• Marketing Center Installation
• Custom 3D Architectural Map Design & Research

Fully Realized Leasing Center

Prior to the website launch, we provided leasing brokers with a customized, interactive presentation for use in a touch-screen format. The presentation hardware was custom built and was the centerpiece of a beautifully-designed leasing center, where floor-to-ceiling rendering enlargements were installed. The on-site touchscreen was adapted to link to a brochure version of the marketing website. The building’s comprehensive, strategic marketing campaign also included direct mail and email campaigns, online and traditional print advertising.