Lorelli NYC — Real Estate Branding & Advertising

Strategic Branding and Design For Today’s Marketplace

NYC-based strategic marketing, advertising and design solutions for real estate.

We are real estate branding experts and marketing strategists for clients in commercial, residential, retail and corporate markets. Our work enables leasing and sales success with custom content and visual asset development, websites and email, display, search & social advertising.

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Our Projects

All 9 /Commercial 7 /Residential 2

Annual_Report — The Empire State Building
We have worked with Empire State Realty Trust for over a decade to enable their leasing success across the tri-state area, and tourism success for their flagship property— The Empire State Building.

102_Charlton_Hero_web — Luxury Real Estate
Marketing urban and suburban rental properties.

BKC_Website_3000x1870 — Brooklyn Commons

stonehenge-Lorelli-NYC — Stonehenge NYC
We worked with Stonehenge to design their brand and develop their technology-assisted leasing ambitions

Lipstick_Home_Page_a — The Lipstick Building…..

10e_c — 10 East 53rd Street
Marketing the Rebirth of a Plaza District Address

W&H13-4464_112_Retail_DM_PDF_Update_Mockup-2 — Retail
We use interior and exterior signage to maximize property street appeal in construction or heavy foot traffic

Let Us Tell Your Story

From the big picture outline to the smallest detail on a location map or floor plan, our real estate marketing expertise is evident in all the work we do. Developing fresh, creative messaging along with visual assets – from virtual staged interiors, virtual/video tours, photography or photo animation – provide the shape and substance of the story. But the strategy for delivering your message and content, the level of customer engagement achieved, the analysis of the data and the campaign’s ability to adapt and respond to inquiry, is the true measure of your marketing campaign’s success. Work with us to get campaigns that are:

1. Highly-Efficient & Flexible

2. Creative & Results-Driven

3. Value-Engineered & Scalable

Comprehensive, Integrated Creative Services

Our strategic approach to every project enables business success for our clients and delivers the highest and best results. We create and leverage distinctive brands and marry authentic and creative messaging with engaging design into powerful advertising and marketing campaigns.

Brand Development & Identity

Comprehensive visual identity, messaging and visual asset development, and branding guidelines.

Web Development

Content development, design and programming for SEO-optimized, mobile-first websites and landing pages.

Email Marketing, Digital Ad, Social & Search Campaigns

Design and custom coding of lead-nurturing and promotional campaigns to maximize user engagement, enhance CRM strategies and enable tracking and data analysis.

Planning and implementation of targeted trade, PPC and Google display advertising to enhance and support comprehensive marketing initiatives.

Keyword-optimized campaigns and platform specific advertising for Facebook, Instagram, Linkedin, etc.

Print Advertising, Direct Mail, Brochure Creation

Media planning and buying for print advertising and direct mail campaign development to target specific audiences.

Branded brochures and tour books designed for customization, flexibility and sustainability.

Leasing / Sales Center Design, Interior & Exterior Signage

Creative design and production of sales center displays to enhance the on-site touring experience with way-finding and storytelling graphics.

Colorful vinyl, backlit or digital displays transform construction sheds and window exposures into powerful branding and marketing assets.

Lorelli’s Marketing Partners

We would love to hear from you.

If you are an owner or broker, we want to help you move your project forward. Our on-site staff of writers, artists, programmers and account managers, with offices on West 57th Street, deliver a combination of strategy, design, and media to deliver your message, and the technical reach to measure your campaign’s success.

Strategic Branding and Design For Today’s Marketplace

Our Projects

The Empire State Building

Luxury Real Estate

Brooklyn Commons

Stonehenge NYC

The Lipstick Building…..

10 East 53rd Street

Retail

Suburban Offices

555 West 57th Street

Let Us Tell Your Story

Comprehensive, Integrated Creative Services

Lorelli’s Marketing Partners

We would love to hear from you.

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