This impressive NYC landmark was home base to the The New York Daily News until 1995 and the fictional home base for the Daily Plant, where Clark Kent/Superman worked. SL Green has been continually upgrading and evolving the property over time to meet the needs of the most modern office space tenants. Re-launching the building’s brand recently involved the creation of a live action video, designed to bring viewers back inside 220 East 42nd Street for a closer look at the many nuanced space offerings and improvements. Viewers are asked to ‘Expect the Unexpected’ from this property, as the film reveals never-before-seen office space designs and layouts. Multiple, space-specific marketing initiatives and support for the new branding effort are ongoing.